Welcome to McDonald's Holdings Japan

●About CM [Let's-Enjoy-Dipping, Version "Noritake Kinashi"]
Kinashi is known for his unique facial expressiveness and performance. He evokes the fun of dipping using his entire body and face in the commercial. His expressions include his stare at Fish McDippers with loving eyes, or running all over the screen for the joy of eating Fish McDippers.

●Behind the scenes
Kinashi's performance in a scene that shows him eating was very professional and true to his reputation. The shooting proceeded very smoothly until the director challenged him to perform "the thing". That is, the "pop-up" eating technique he is so good at. In this technique, he places the food on one palm, extending the arm to the front. Using the other arm, he taps the extended arm to make the food jump into his mouth. Kinashi placed a piece of McDippers with lots of dripping sauce on his right hand and looked closely at it. One mistake could have rendered 20 or more takes useless. There was a palpable tension among the stylist, the makeup artist, and all the other staff members. But before they knew what happened, the dripping piece of McDippers successfully disappeared into Kinashi's mouth in a single shot. Up to that point, you could have heard a pin drop, but the staff members couldn't help bursting out with a gleeful cheer at this outstanding performance. Thanks to NORITAKE KINASHI, there was no need for retakes!

●The message from Noritake Kinashi
"I am very happy to have been chosen as a McDonald's supporter. McDonald's and I have a very close relationship. I worked in a McDonald's restaurant for a day and they gave me a permanent membership card. As a McDonald's supporter, I will try to express the great taste of Fish McDippers to consumers throughout Japan through this commercial. I hope everyone will come to McDonald's!"

●Noritake Kinashi Biography
Born: 1962 Place of birth: Tokyo NORITAKE KINASHI Debuted in 1980 with his partner Takaaki Ishibashi in the comic duo "Tunnels." He has hosted and appeared on numerous popular TV shows. His charming and amicable character has won him a favorable public image, and he consistently makes a strong showing in celebrity image rankings. He is also known as an avid soccer lover. In addition to his customary work, he has also demonstrated his talent as an artist in recent years. He has held a number of exhibitions.

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